WHAT AM I DOING

THIS WEEK:

This was a crazy week. Sometimes I beleive I would (to sound cliche) lose my head if it wasn't attatched to my body. By Wednesday, I thougt I had lab for my science class and definately have lab on Thursday, then I thought I had to train someone in the radio station that same night and I definately had to do that on Thursday too. I really sometimes feel like I'm going crazy. But, I think everyone feels like that sometimes. Other than that, I had a great week in the broadcast world. I trained new and upcoming on-air personalities for our 200-watt Titan Radio. They were of course all nervous, but once they realized it's not that bad, the nervousness seemed to slowly disappear. I'm going to continue training, and listening to air checks to see how they're doing once they become more comfortable with their on-air personalities.

My wonderful morning show co-host and I had our 2nd morning show this Friday and I thought it went very well. Our chemistry was good and we include a lot of local information and we gave away a prize, which let us know we had listeners as well.

I'm still in the process of applying for graduate school. I'm actually pretty excited about it. I know that sounds crazy, to be excited about more school, but I am. I'll keep everyone posted about the progress on that.


ARTICLE:


Friday, Jan. 28, 2005
Research On Radio Ad-Listening Patterns Released

A new study by Atlanta-based Navigauge, which does passive monitoring of in-car listening, provides some interesting data on which categories of commercials keep people's attention. Tops on the list in the December survey was "medications and nonprescription remedies," followed by "consumer electronics" and "religious, charitable and humanitarian." Morning drive listener are more likely to listen intently to commercials than listeners in other dayparts, and the research also suggests that attentive listening is linked to format — for example, people who listen to News/Talk and Country tend to pay better attention than listeners to other formats.

*I think this is really interesting. Maybe we should actually include topics that deal with some of these subject matters cause we obviously can't play commercials. Or maybe some PSA's. Listeners often don't listen intently to commercials, but they listen to them more itently during the morning drive because they have a patience for more talk and less music...the loyal listeners at least.

It's Betty Croaker time. I love my alter ego...HA! Tune into Froggy on Saturdays 7 to midnight....98.3, 104.3, 103.5, 94.9!